Sometimes it is hard because you don't know your audience and have to guess. Sometimes it is hard because you have a lot of stories tripping over each other to get onto the page.
Instagram scared off a lot of users in December when it decided to update its original terms of service for 2013. Even though the company relented on its new terms after a week of solid backlash, Instagram users are still fleeing the photo-sharing app in droves.
But a strong showing from the Auburn offense for the first time all year will at least make the offseason more pleasant for Malzahn. Make no mistake, though, he's coaching for his job in 2016, which is going to be a challenge in and of itself.